Michelle Perdue Speaks custom website design homepage featuring a video of Michelle presenting on stage and the headline Poetic Storyteller and Resilience Keynote Speaker.

The website redesign for Michelle Perdue, a professional keynote speaker, poetic storyteller, actor, and communication coach, focused on creating a vibrant digital presence that reflects her energy, personality, and ability to connect with an audience.

Michelle’s previous website was relatively static and lacked the visual depth needed to showcase her range of speaking, storytelling, and performance work. The redesign transformed that experience into a modern, video-driven WordPress website that brings her personality to life while making it easier for event planners, organizations, and professionals to explore her services and book her for speaking engagements.

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The Challenge: Bringing a Dynamic Personal Brand to Life

Michelle is much more than a traditional keynote speaker. Her presentations combine spoken-word poetry, acting, storytelling, and audience interaction to help people build resilience, communicate more effectively, and connect with others.

Her old website didn’t fully communicate that experience. The goal was to create a website that felt as engaging and memorable as Michelle herself, while giving potential clients a clear understanding of her speaking topics, coaching programs, credentials, and availability.

Strategic Website Design for Speakers & Personal Brands

  • Video-Driven Homepage: Replaced the static homepage experience with a large, looping background video featuring Michelle speaking, performing, and interacting with audiences. Visitors immediately get a sense of her stage presence and personality.
  • Vibrant Visual Redesign: Introduced a more energetic design with bold typography, colorful branding, large photography, layered backgrounds, and dynamic page sections that better reflect Michelle’s creative personality.
  • Featured Speaker Reel: Incorporated a prominent YouTube speaker reel so event planners can watch Michelle in action and experience her speaking style before making an inquiry.
  • Clearer Service Organization: Created dedicated pathways for keynote speaking, communication coaching, event planning, testimonials, and Michelle’s personal story. Visitors can quickly understand the different ways to work with her.
  • Event Planner Lead Capture: Developed dedicated inquiry forms that collect important event information, including event date, location, audience size, organization details, and type of engagement.
  • Email List Building: Featured a free storytelling toolkit with an email signup form, providing an additional way to connect with interested visitors who aren’t ready to book a speaking engagement.
  • Stronger Credibility & Social Proof: Integrated client logos, audience testimonials, professional credentials, speaking photography, and event highlights to establish trust with organizations considering Michelle for their next event.
  • Mobile-Friendly WordPress Development: Built responsive layouts that maintain the site’s visual energy and usability across desktop, tablet, and mobile devices.
  • Conversion-Focused Calls to Action: Positioned speaking inquiries, coaching links, event planning resources, and booking buttons throughout the website to give visitors clear next steps.

Project Results & Impact

The finished website gives Michelle a much stronger personal brand presence, combining the energy of her live performances with the practical information event planners need when evaluating and booking a speaker.

Rather than simply listing services, the new website allows visitors to experience Michelle’s personality, understand her value, and take the next step toward working with her.

  • A More Engaging First Impression: Looping homepage video, speaking footage, and professional photography immediately communicate Michelle’s energy and audience connection.
  • Stronger Personal Branding: A cohesive visual experience brings together her work as a keynote speaker, actor, spoken-word artist, author, and communication coach.
  • Improved Lead Generation: Dedicated event inquiry forms, prominent booking buttons, and a free storytelling toolkit create multiple opportunities to connect with potential clients.
  • Better Event Planning Experience: A dedicated event planner page provides booking inquiries, speaking materials, room setup requirements, and audiovisual information in one convenient location.
  • More Effective Storytelling: Video, testimonials, imagery, and focused messaging help communicate what makes Michelle’s presentations different from a traditional keynote.
  • Flexible Content Management: The WordPress platform supports ongoing updates to speaking topics, testimonials, videos, coaching offerings, and promotional content.

A Website That Reflects the Person Behind the Brand

For speakers, consultants, performers, and other service professionals, a website often serves as the first introduction to their personality and expertise. That first impression matters.

Michelle Perdue’s redesigned website demonstrates how thoughtful design, engaging video, and clear calls to action can turn a static online presence into a more compelling marketing and business development tool.

Client: Michelle Perdue, Keynote Speaker & Storyteller

Industry: Professional Speaking / Coaching / Personal Branding

Platform: WordPress / Flatsome

Services: Website Redesign, UX/UI Design, Responsive WordPress Development, Video Integration, Lead Capture Forms, Personal Branding, Content Strategy

Ready for a Website That Better Represents Your Brand?

I work directly with businesses, consultants, speakers, and organizations throughout Minneapolis, St. Paul, and the Twin Cities to create modern WordPress websites that communicate their value and make it easier for customers to take action.