CAP Agency Nonprofit Website Redesign

The website redesign for CAP Agency (Community Action Partnership of Scott, Carver, and Dakota Counties) focused on creating a modern, accessible, and easier-to-use online experience for the individuals and families who depend on its services, along with the donors and volunteers who support its mission.

The previous website was outdated, difficult to navigate, and lacked the functionality needed to efficiently connect people with services. With programs ranging from food assistance and housing to early childhood education and senior services, CAP Agency needed more than a visual refresh. It needed a complete redesign that made finding help, scheduling appointments, volunteering, and donating easier.

Gasman Design rebuilt the website in WordPress, incorporating CAP Agency’s updated branding, stronger photography, simplified navigation, and custom online forms. The result is a more welcoming, mobile-friendly website designed to better serve the community and support the organization’s daily operations.

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The Challenge: Making a Complex Nonprofit Easier to Navigate

CAP Agency serves thousands of residents across three Minnesota counties, offering a wide range of programs with different requirements, locations, and application processes. The website needed to work for several very different audiences, including families seeking immediate assistance, prospective volunteers, community partners, and donors.

The challenge was to organize a large amount of information without overwhelming visitors, while giving each audience a clear path to what they needed.

Strategic Nonprofit Web Design & WordPress Development

• Complete Visual Redesign: Replaced the outdated design with a modern, welcoming experience featuring large banner photography, stronger content hierarchy, and CAP Agency’s updated logo, colors, and branding.
• Clearer User Navigation: Reorganized the website around three primary actions: Get Help, Donate, and Volunteer. Simplified program navigation helps visitors quickly locate services and understand their next steps.
• Custom Food Shelf Scheduling: Developed an online appointment experience that allows visitors to choose between curbside pickup and inside shopping. Forms incorporate conditional logic, household information, food preferences, and appointment scheduling.
• Streamlined Volunteer Applications: Built detailed online volunteer forms that collect applicant information, areas of interest, availability, and required acknowledgments, creating a more organized application process.
• Integrated Online Donations: Connected CAP Agency’s secure Blackbaud donation system to the redesigned giving experience. Instead of relying on a basic external donation link, visitors now have a more direct path to making a contribution.
• Mobile-Friendly WordPress Website: Developed responsive layouts, navigation, and forms that work across desktops, tablets, and smartphones, making essential information easier to access on the go.
• Improved Program Organization: Consolidated and reorganized information covering food assistance, housing, energy assistance, Head Start, senior services, and community programs, reducing unnecessary navigation and improving clarity.
• Community Impact Storytelling: Added more prominent community impact statistics, volunteer stories, and program photography to demonstrate the organization’s work and strengthen trust with potential donors and partners.
• Flexible Campaign Updates: Created reusable content areas for seasonal initiatives, including Hope for the Holidays, giving CAP Agency the flexibility to update messaging and activate or deactivate promotional banners as needed.

Project Results & Early Impact

The finished website gives CAP Agency a stronger digital presence and a more practical way to connect the community with essential programs. Since launch, the CAP Agency team has reported a noticeable increase in website traffic compared with the previous site.

Beyond the early traffic feedback, the redesign delivered important improvements to the website’s usability and functionality:

• Reported Traffic Growth: CAP Agency staff have reported increased website traffic following the redesign. Continued analytics will help measure longer-term performance.
• Easier Access to Assistance: Clearer navigation and dedicated program pages help visitors find services, eligibility information, locations, and appointment options.
• Reduced Donation Friction: A more prominent donation experience and integrated giving software make it easier for supporters to take action.
• Improved Online Processes: Custom appointment scheduling and volunteer applications provide structured digital workflows designed to reduce manual coordination and improve information collection.
• Stronger Community Presence: Consistent branding, professional photography, and visible community impact information give visitors a clearer understanding of CAP Agency’s mission and services.
• Greater Website Flexibility: A manageable WordPress platform allows the organization to update programs, campaigns, announcements, and other important information as community needs change.

A Nonprofit Website Built Around Real Community Needs

For nonprofit organizations, a successful website needs to do more than look good. It should help people find services, make supporters feel confident about donating, and give staff practical tools to manage everyday requests.

CAP Agency’s redesign brings those priorities together in one website. From scheduling a Food Shelf appointment to applying as a volunteer or making a donation, the experience is designed to make the next step clear and simple.

Does Your Nonprofit Need a Better Website?

I work directly with nonprofit organizations throughout Minneapolis, St. Paul, and the Twin Cities to build websites that are easier to navigate, easier to manage, and more effective at connecting people with their mission. Learn more about my WordPress web design services or contact me to discuss your project.

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• Visit Live Website: capagency.org