The website redesign for LeadMN (Minnesota State College Student Association) focused on creating a more visual, modern, and student-friendly experience. LeadMN needed a site that feels energetic and impactful, while making it easy for students to understand the organization’s mission, explore priorities, and get involved.
The previous site contained important information, but it needed stronger visual hierarchy, clearer pathways, and more engaging presentation to motivate students to take action. The redesign prioritized clarity, storytelling, and conversion-focused UX so visitors can quickly see what LeadMN does and how to participate.
Key features of the new design:
- More Visual, More Impact: Updated layouts that highlight key messages, initiatives, and student impact using clearer hierarchy and stronger visuals.
- Action-Oriented UX: Improved pathways to help students quickly find ways to get involved, stay informed, and take the next step.
- Clearer Navigation: Simplified information architecture so students can find priorities, resources, and updates without digging.
- Mobile-First Experience: Fully responsive design optimized for students browsing on phones and tablets.
- Scalable WordPress Foundation: Built to support ongoing updates, campaigns, and content growth over time.
The result is a modern, student-centered website that better communicates LeadMN’s mission, feels more engaging and motivating, and supports stronger participation through clearer content and more intuitive navigation.
Client Review:
“Working with Corey was an absolute dream! He completely reworked our website – the only thing that stayed the same was the address 😉 It now reflects the history and work of the organization in a way it didn’t even come close to before. He was patient with us, as new staff to the organization, to find the information that was needed for content and did an excellent job training our new Communications Manager on the best practices for working with WordPress. It made all the difference in the world. We will definitely keep working with Corey and I have already recommended him to many other friends and organizations!”
– Rachel Boeke, Executive Director, LeadMN
