The website redesign for Gemini Athletic Wear focused on improving performance, clarity, and product presentation for a growing custom athletic apparel brand. Based in Edina, Minnesota, Gemini Athletic Wear specializes in manufacturing custom hockey uniforms and jerseys, and needed a website that better reflected the quality of their products.
The previous site lacked visual impact and didn’t clearly showcase the customization process or finished uniforms. The redesign prioritized clean product presentation, stronger messaging, and a more modern structure that supports both brand credibility and future growth.
Key features of the new design:
- Product-Focused Layouts: Improved presentation of custom hockey jerseys and uniforms with clearer visuals and hierarchy.
- Performance-Oriented Structure: Cleaner code and optimized layouts for faster load times and smoother browsing.
- Brand Clarity: Messaging and layout updates that better communicate Gemini’s role as a custom athletic wear manufacturer.
- Mobile-Friendly Experience: Fully responsive design for teams, coaches, and organizations browsing on mobile devices.
- Scalable Foundation: A flexible WordPress build designed to support future product lines and content expansion.
The result is a modern, professional website that highlights Gemini Athletic Wear’s craftsmanship and makes it easier for teams and organizations to explore custom uniform options with confidence.
