The website redesign for Longfellow Community Council focused on creating a clearer, more modern, and more engaging experience for the Greater Longfellow community in South Minneapolis. The goal was to make the site more visual and impactful while helping residents quickly find resources, events, and ways to get involved.
The previous site contained valuable information, but it needed stronger visual hierarchy, clearer navigation, and more intuitive pathways for community engagement. The redesign prioritized clarity, accessibility, and action-focused UX so visitors can move easily from learning about the organization to taking the next step.
Key features of the new design:
- Community-Focused Navigation: Simplified structure so residents can quickly find programs, resources, news, and contact information.
- More Visual Storytelling: Updated layouts designed to highlight neighborhood initiatives, announcements, and community impact.
- Mobile-Friendly Experience: Fully responsive design optimized for residents browsing on phones and tablets.
- Clear Calls to Action: Stronger pathways for volunteering, attending events, signing up for updates, and getting involved.
- Scalable WordPress Foundation: Built to support ongoing updates, new content, and future community initiatives.
The result is a modern community website that better represents the Longfellow neighborhood and makes it easier for residents to stay informed and engaged.
