As companies get smarter about online marketing hopefully they will look at monetizing or tracking the SEO work. Too many companies pay so called SEO experts that have no clue on how to optimize a website for better search results.
- This takes work by creating unique descriptive content, that is relevant to what their target audience is searching for.
- After that make sure the content it’s written with search queries and search engines in mind.
Solid Title Tags, Meta Descriptions and Rich Snippets. I would recommend anyone who wants to learn more about how Google SEO works watch these YouTube videos straight from the horse’s mouth – Google: http://www.youtube.com/user/GoogleWebmasterHelp