How to Write Great Web Copy

Gasman Design, Inc. – Minneapolis MN

First ask yourself what do you want the web user to know or do when they hit your website. Think of your website copy as a way to achive your online goals — with the ultimate goal of converting new business.

Copywriting for Web
Copywriting is one of the most effective ways to market your company online. You need to write copy that will get a direct-response, so web users take some form of action.

What is Copy “Chunking” for Websites?
Copy Chunking is a method of presenting information into small sections or “chunks” of information to make reading and understanding faster and easier. Chunking is especially useful for material presented on the web because readers tend to scan for specific information on a web page rather than read the whole page.

Chunked Content Usually Contains:
• Bulleted lists
• Short subheadings
• Short sentences
• Short paragraphs
• Easily “scannable” text

How to Write Content for Search Engines
Become the expert in your industry – Google will rank the website that has the most trust and authority within your industry, so it’s important to have quality, unique and relevant copy.

SEO Copywriting
It’s all about optimizing web page copy by targeting keyword phrases. Search engines use robots to index the World Wide Web and they need help understanding what your business does and how your content will help the web user find their answers. So, give them the answers! At the same time it’s important to have a site that is easy to navigate and find information.

How Gasman Design Can Help
Along with creating a Responsive Website Design we will help you shape your message so that your website can be an affective marketing tool.