How to Optimizing Individual Web Pages to Rank Higher
I use WordPress plugins like Yoast SEO to help my clients with on-page SEO by optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines like Google. Also, know as on-site optimizing.
On-page refers to both the HTML code and web content of each page that can be optimized, which is different than off-page SEO which refers to AdWords, Facebook Pixel Ads*, Display Ads, Social Media, Digital Newsletters and other external links.
The major search engines you want to rank on:
#1 – Google, which has a 90% market share!
#2 – Yahoo – 3%
#3 – Bing – 3%
All others are below 1% and make up the last 4% (i.e. Baidu (China), Yandex (Russia), DuckDuckGo who are trying to differentiate themselves by protecting searchers’ privacy.
The top 3 things to do for on-page SEO
- Title Tags – A title tag is what specifies the title of a web page to search engines
- Meta Tags – Meta tags help provide data about your web page to search engines and website visitors.
- Meta Description – This is the text or snippet which summarizes a page’s content and shows up on Google below your Title Tag.
Also important are the URL structures or paths. You want to make sure they are SEO-Friendly URLs.
Generic URL example: https://mysite.com/catagory
SEO-Friendly Keyword example for “Web Design” https:///mysite.com/web-design
Hence, the next step to good on-page SEO is doing your keyword research and picking keywords for each page on your website.
SEO keyword tools to help with choosing the best keywords
– Moz Keyword Explorer
– Google AdWords Keyword Planner Tool
– Google Trends
– Keyword Difficulty
Add Google Analytics and Google Search Console to our website to track users, traffic, behavior and look for crawl issues or problems that negatively effects your rankings.
For my fellow web designers and developers check out the Google Webmaster tools: https://www.google.com/webmasters/
How to write content for on-page SEO rankings
Search engines index the web to providing web users and answers to their questions.
When a web user performs an online search with Google, it searches billions of web pages for answers.
a) It returns results that are relevant or useful based on the users searcher’s query (question).
b) It ranks those results according to the popularity of the websites serving the information.
SEO helps to influence your sites ranking, relevance and popularity.
Content strategy – Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
Use descriptive keywords and friendly URLs – Ensure a clean, keyword rich URL structure is in place.
Each page – Create keyword rich content and match keywords to what users are searching for. Then provide fresh content regularly through a blog post, new pages or newsletters.
Read more about SEO tips and advice
– Improving Local Google Search
*The Facebook pixel – Facebook Pixel: Measure, Optimize and Retarget with Facebook Ad