Improve local Google search for your Twin Cities business
First of all improving your local Google search takes work. If you want your business to appear in Google for people who live in your neighborhood or city read on.
- It’s critical for any business to be found when people search for businesses near their location via desktop computers, tablets or mobile devices.
- For example, you’ll probably see local results if you search for “Pizza Restaurants” from your online device. Google will try to show you that type of restaurant near by.
- In this image Google uses local results to suggest three Pizza restaurants near my location.
Improve your business info to be found on Google
Can’t find your business via Google in your area? To help web customers find your local Twin Cities business first you must sign up for Google My Business. Then make sure you complete all your business information, so it’s easy for Google to match the search results.
Above all make sure customers know where you are located, what you do, and how to contact your business.
Provide your physical address, phone number, category, and business description. Certainly keep all this information updated as things change, like your business hours.
Ask happy customers for Google Reviews!
Google reviews are golden for businesses! Customers can help your Google ranking by adding their reviews. Make sure to respond to any Google reviews you get. This helps show your customers that you value their feedback.
Good reviews from your customers will improve your business’s ranking and increase the chance a customer will want to do business with you.
To do: Create web links to Yelp, Google or Trip Advisor to make it easy for customers to add their reviews about your business. You can also embed or share positive Google Reviews on your website.
Google review counts are factored into local search ranking: more reviews and positive ratings will improve local ranking
Here’s an example image of Google Reviews for Pizzeria Lola in Minneapolis
Make sure to add relevant photos of your business or service
Adding photos to your Google Business listings helps customers see your goods or services. Having high quality professional looking photos that reflect your business is really important. As a result photos tell your story and engage the customers.
Local Google Search = Relevance, Distance, and Prominence
Google determines local ranking based on your businesses relevance, distant and prominence based on the keywords they search for. Google’s goal is to give users the best match for their search. Hence, local listing match what someone is searching for.
Therefore, it’s important to add complete and detailed business information. The better information you provide Google the more likely your business will be visible on Google.
Tip: Try and match your listing to relevant searches.
- One tool Gasman Design uses is Keyword Explorer by Moz.
Learn More: https://moz.com/tools/keyword-difficulty
- Another tool is Google Keyword Planner:
Your position in web results is also a factor, so SEO best practices also apply to local search optimization. Make sure your website is optimized. Read my blog: SEO Help in 3 steps for Small Businesses
A better local Google search ranking is doable
In conclusion a detailed, accurate and updated listing with a website that is fully optimized (SEO) for Google search will gain visibility, ranking and prominence.
Gasman Design’s SEO help for local Twin Cities business
- Getting started with local SEO
- Google Business Listing
- Web analytics insight and syncing
- Google Analytics strategy
- Optimizing your website for Google
- Content performance
- Keyword relevance
- Google Tag Manager
- Facebook pixel
- Social Media pages: Facebook, Instagram, YourTube, Twitter and Yelp
Please contact Corey at Gasman Design to learn more. > Contact us