The website redesign for The Hook & Ladder Theater focused on creating a more user-friendly, event-driven experience for a unique, independent venue in South Minneapolis. Located in the historic Firehouse #21 in the Longfellow neighborhood, The Hook & Ladder needed a website that could clearly showcase events, support ticket sales, and reflect the venue’s creative, community-focused identity.
The previous site made it difficult for visitors to quickly browse events or understand what was happening at the venue. The redesign prioritized clarity, ease of navigation, and a streamlined path from discovering an event to purchasing tickets.
Key features of the new design:
- Event-Focused UX: Clear layouts that make it easy for users to browse upcoming shows and performances.
- Improved Ticket Flow: Simplified navigation and calls to action that guide visitors toward ticket purchases.
- Community-Driven Design: Visual styling that reflects the venue’s independent, artist-led culture.
- Mobile-Friendly Experience: Fully responsive design for users searching for events on their phones.
- WordPress Flexibility: A scalable foundation that allows staff to easily manage events and content.
The result is a modern, easy-to-use website that helps The Hook & Ladder Theater promote events more effectively while making it simple for audiences to discover shows and buy tickets.
Client Review:
“Corey was wonderful to work with. The price was fair and the outcome was exactly what we wanted. The Hook and Ladder highly recommends Gasman Design for your future custom WordPress website.”
– Jesse B., Marketing Director & Talent Buyer, The Hook & Ladder Theater
