The website redesign for Kurt Rolf Insurance Agency focused on improving local search visibility, lead generation, and overall credibility for a Minnesota-based insurance broker serving the Twin Cities. Kurt needed a custom website that better reflected his expertise and helped attract more qualified local leads.
The previous site was built on a national insurance platform that relied on syndicated content and generic blog posts. This limited local SEO performance and made it difficult to stand out in competitive local search results. The redesign prioritized originality, clarity, and a local-first strategy.
Key features of the new design:
- Custom WordPress Build: A fully custom site with no syndicated content and no ongoing platform fees.
- Local SEO Foundation: Page structure, content, and metadata optimized for local insurance searches.
- Clear Value Proposition: Messaging designed to explain what sets Kurt Rolf Insurance apart from national competitors.
- Lead-Focused Calls to Action: Clear pathways for quote requests and contact.
- Mobile-Friendly Experience: Responsive design optimized for users searching on phones.
In addition to the website redesign, I helped claim and optimize Kurt’s Google Business Profile to ensure his agency appears in local search results for nearby customers.
The result is a modern, locally optimized insurance website that improves search visibility, builds trust with prospects, and supports consistent lead generation.
Client Review:
“Gasman Design took over and redid my website with fantastic results. Corey is way ahead of the competition and goes the extra mile without question. I was shocked by how much I learned in just a couple of conversations, which really sets him apart.”
– Kurt Rolf, Owner
