Logo Design

The Gasman Design Process
We will meet with the client to discuss the objectives and purpose of the logo; this is the creative brief. We will discuss the target market and how we will use the design to communicate to the audience. A common mistake is to let our own visual preferences affect the design of the logo, the goal is to make sure that the logo speaks to the targeted audience and not the client or the designer.

Logo Designs

Next, we will begin the concept development where we will design a variety of concepts based on the creative brief—typically these will be in black & white. These concepts will be presented to the client, at which point a direction is chosen for the next round of concepts. Once the second round of concepts are presented, the logo begins to take shape.

Based on the process of conceptual development, we have a finished logo. We now explore logotypes, a color palette and various layouts of the logo. Also, a secondary logo may be created if necessary.

Once the client has approved the final logo design, we compile a digital folder containing an assortment of logo files for different applications. We can also create a corporate identity manual outlining how the logo should be applied and used if wanted. This folder will be sent to the client to reference. In addition, we will send logos to outside vendors/companies that may use it. A guidelines manual is a good idea because it will help the success of your logo.