Brochure Design & Examples
A brochure is a very important way to acquire new customers, tell your existing customers about your new services or create a corporate brand.
Make your business stand out from the competition: Take some time to think how to differentiate your company and your products from your competition. Explain the advantages or working with your business or why you are a better choice than your competition.
TYPES OF BROCHURES GASMAN DESIGN CAN HELP YOU WITH
– Named for the type of brochure you leave behind after meeting a potential customer.
– The type of brochure you may pick up while waiting in line at the bank.
Respond to Inquiries
– Someone asks about a specific product and you drop them a brochure in the mail to follow up.
– Your sales letter sells, but you can also include your brochure in your direct mail package.
Sales Support Tool
– Similar to leave-behinds, but you use this type of brochure as a selling aid through a sales pitch.
Know Your Audience
You've already determined where your brochure fits into the buying process. Don't forget to target your particular audience.
Organizing Your Selling Points
Your brocure tells a story about your product/service. Make it easy to understand and read. Using subheads and bullet points are good ways to get your points across.
Complete, Accurate and Thorough Information
Before you start hammering away at the copy in your brochure, take the time to really think about the information you want to include. Open up most brochures and you'll find lots of words. An effective brochure design balances images and words to help your potential customer get to the next to step — the purchase.